Maverick Heart

Maverick Heart is a pop-up event imagined over a heartfelt conversation with a friend. Passionate about wanting to provide a marketplace for the makers we knew, we hatched a plan to manage, style, and host the event. I developed the name and visual identity that was applied across a broad spectrum of collateral including event signage, sale tags, packaging and digital design. The event is currently on hiatus as I pursue other creative outlets but will be reenvisioned in the future. 

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[unex_ce_button id="content_1j607lxz7" button_text_color="#333333" button_font="custom_one" button_font_size="34px" button_width="auto" button_alignment="right" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="0px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#333333" button_text_spacing_hover="1px" button_bg_hover_color="#ffffff" button_border_hover_color="#ffffff" button_link="http://www.kimferguson.com.au/work/the-advertising-effect/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]The Advertising Effect[/ce_button]